My Work
Some of the projects I loved working on, that created tangible impact.
Netflix | Rooting for Roona
Assistant Director & Project Manager
Developed a Netflix Original Documentary called 'Rooting for Roona', as Assistant Director. Was main liaison with Netflix for the project, managing top lines from both production and post-production teams (India & US).
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Scripbox | Product Video
Senior Brand Manager & Creative Director
A quick introduction to the new, upgraded app - timed for new product release and built for Play Store optimisation as well as awareness across social channels. Conceptualised & directed in-house, executed with animation partner.
Scripbox | Invest with Confidence
Senior Brand Manager & Creative Director
A brand awareness campaign conceptualised, planned in-house and executed with production partners, to time with a new product release. It was optimised for mobile-first, digital promotion. The genesis of the campaign and the tagline? The insight that for our 35/40+ target audience, the greatest need is an expert who can bring confidence to their decision-making. That became the positioning for the brand, across different touch points.
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We followed it up with a campaign that highlighted specific product features.
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The framing used in the ads was simple - some worries in life are inevitable, financial worries are not.
Flipkart | Employer Branding
Creative Producer, Director & Client Relations
CurleyStreet created a video for Flipkart’s recruitment branding campaign to encourage and attract diverse homegrown talent. The Work at Flipkart AV bagged the company the Employer Branding Champion award at the TA Leadership League.
Google | Local Guides Campaign
Director, Creative Producer, Project Manager & Client Relations
In honour of International Women’s Day, we spotlighted Local Guide Vandana, a Bangalorean exploring the world on her own, inspiring other women to do the same through her contributions on Google Maps.
This was produced in direct collaboration with the Google Bangalore & New York offices, to increase awareness on and adoption of the Local Guide program.
Ola Cabs | Annual Prank Film
Co-Director, Creative Producer, Project Manager & Client Relations
A collaboration with Happy McGarrybowen, to produce Ola Cab's annual April Fool's prank film, released during the prestigious IPL slot.
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The video is amongst the most well-received and talked about campaigns in this sector.
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Scripbox | Economic Times Campaign
Senior Brand Manager & Creative Director
A 3-month campaign run in 2022, to pivot Scripbox's positioning from 'mutual funds only' to 'wealth manager' for mature investors. The concept was to use proverbs with a wealth management twist and drive home the sentiment behind the representative tagline. Execution in-house.
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Akshaya Patra Foundation | Films
Creative Producer, Director, Project Manager & Client Relations (Agency)
A two-part documentary, Kashirampara Chronicles explores the lives, hopes, and aspirations of the Reang tribe and, particularly, their children who study at the Great India Talent School (GITS) in Tripura.
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The films were used by the foundation for awareness and fundraising activities.
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Urban Ladder | Beautiful Homes
Director, Creative Producer, Project Manager & Client Relations
A one-of-kind customer testimonial that brought out a love story set against the backdrop of a beautiful home.
Scripbox | Social Media Campaign
Senior Brand Manager & Creative Director
An end-of-the-year topical campaign, aimed at lead generation for our child education and retirement offerings. The theme was 'Take Stock' to drive home the idea that the end of the year, is great time for financial beginnings.
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Scripbox | Social Media, Digital & Performance Marketing (Always-On)
Senior Brand Manager & Creative Director
From strategy, planning, concepts to execution and channel delivery - built out and maintained Scripbox's always-on brand presence on digital/social channels. Worked with CFTs to strategise and execute performance marketing campaigns that resulted in increased awareness, conversions and reduced costs across the board.
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Prestige Group | Flagship Film
A massive production that spanned 18 days, 7 cities, a crew of over 100 people and over a month spent in project planning and pre-production.
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The pre-production involved research on symmetry, abstract art and minimalism. I employed these visual styles in the film, creating a film that is drastically different from usual real estate content.
Vivo | Experience Center Launch Films
Director, Creative Producer, Project Manager, Campaign Planning
Peps Zenimo | TVC
Director, Creative Producer, Project Manager, Campaign Planning
#HowWillWeRespond - Independent PSA Campaign on Bystander Intervention & Women’s Safety
Director, Creative Producer, Project Manager, Campaign Planning
​In 2018 #HowWillWeRespond won the Platinum Award in the Pro-Bono Campaign category and the Gold Award in the Social Media Video/PSA Campaign category at the 2018 AVA Digital Awards​ f​ or #HowWillWeRespond
Bleed Hope | Blood Donation Films
Director, Creative Producer, Project Manager, Campaign Planning
BleedHopeisaninitiativebuiltinpartnershipwiththeRotaryClub,thatseekstoraise awareness about the importance and urgency of donating blood. The campaign ​was selected as the Rose Gold Winner ​in the Nonprofit category​ for ‘The Masterpiece’ at the 2017 M​ use Creative Awards​.
Awards
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